Robert Cook
Virgin Active

Robert joined Virgin Active in June of 2016 as UK Managing Director and in March last year was promoted to the main board.

Prior, to joining Virgin Active Robert was a well-known figure and veteran of the UK Hotel sector, namely as the CEO of Malmaison & Hotel du Vin from 2004 to 2012 and CEO of Devere Hotels Division from 2012 to 2015 running both Village Urban Resorts and Devere Hotels & Resorts.

Robert is a Master Innholder and a Fellow of the Institute of Hospitality.

In 2007 Robert was bestowed an Honorary Doctorate from The Robert Gordon University in Aberdeen for his services to hospitality and a Catey as Manager of the Year.